WhatsApp is where business happens in Africa, but it works best alongside a website. How to connect WhatsApp Business to your website and online store to turn conversations into sales.
Dropshipping from China to Africa: A Complete Beginner’s Guide
How dropshipping from China to Africa works, the real challenges of delivery, customs and payment, and how to choose products, suppliers and build a store customers trust.
How to Launch a Multi-Vendor Marketplace in Africa
Multi-vendor marketplaces bring small merchants online and give buyers one trusted place to shop. Our lessons for launching one in Africa: niche, vendors, payments, delivery and trust.
How to Accept Mobile Money on Your Website: M-Pesa, Airtel Money, Orange Money and MTN MoMo
Most African customers pay with their phone, not a bank card. This practical guide explains how to accept M-Pesa, Airtel Money, Orange Money and MTN MoMo on your website, and how to choose the right payment provider.
WooCommerce, Shopify or Dokan: Choosing the Right E-commerce Platform for Africa
WooCommerce, Shopify and Dokan each answer a different need. We compare ownership, payments, costs and flexibility to help African businesses choose the right e-commerce platform.