Multi-vendor marketplaces bring small merchants online and give buyers one trusted place to shop. Our lessons for launching one in Africa: niche, vendors, payments, delivery and trust.
Local SEO for African Businesses: How to Rank on Google in Your City
Appear when customers in your city search for your services. A practical local SEO guide for African businesses: Google Business Profile, reviews, location pages and mobile speed.
How to Accept Mobile Money on Your Website: M-Pesa, Airtel Money, Orange Money and MTN MoMo
Most African customers pay with their phone, not a bank card. This practical guide explains how to accept M-Pesa, Airtel Money, Orange Money and MTN MoMo on your website, and how to choose the right payment provider.
WooCommerce, Shopify or Dokan: Choosing the Right E-commerce Platform for Africa
WooCommerce, Shopify and Dokan each answer a different need. We compare ownership, payments, costs and flexibility to help African businesses choose the right e-commerce platform.